Monday 29 April 2013

6 Tips for a Bulletproof Business Card

A business card is the single most important piece of print for any person.
A sharp, well designed and error free business card will put you in a credibility
league above the rest. Here are 6 tips to ensure that your business cards are bulletproof.

1. The Email Domain

Gmail, Hotmail or Yahoo email domain names are definitely ones to look out for. 
Avoid these and ensure that your email domain matches with your website. 
Which coincidently takes us to number 2....

2. Proper Website

There are lots of free hosting and template sites out there. But the big catch is that
it adds extra words to your website address. So instead of www.thisismywebsite.com
it could become www.geocities.com/003f4/thisismywebsite.html
A website address must be short, memorable and relates to you what you do.
After you hand out your card, the first thing that most people do is visit the website.

3. Template Business Cards

There are lots of templates out there on the internet and in Microsoft Publisher. 
They have a set amount of background, and all you do is punch in your information.
Not only do they look bad, but they don't really convey who you are. Business cards must 
be custom.

4. Too Much Information

Instead of cramming everything on one side of the card, remember there is a backside too.
Having too much info in front of you creates a feeling of anxiety in some people.

5. Typos

Also make sure to test out your phone numbers and emails are correct.

6. Low Resolution

Before sending your file to the printers, ensure that it is not a jpeg, or some similar 
raster based file. And if you do, ensure that it is created at 300 dpi or greater.
A fuzzy card won't do. Everything must be crisp.


As a final note, don't be cheap on business cards. You must be proud when you hand them 
out to people. View proofs and ensure that your cards are being handled by professionals.
You can judge a lot from a business/individual by the appearance of their card. 



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