Monday 29 April 2013

6 Tips for a Bulletproof Business Card

A business card is the single most important piece of print for any person.
A sharp, well designed and error free business card will put you in a credibility
league above the rest. Here are 6 tips to ensure that your business cards are bulletproof.

1. The Email Domain

Gmail, Hotmail or Yahoo email domain names are definitely ones to look out for. 
Avoid these and ensure that your email domain matches with your website. 
Which coincidently takes us to number 2....

2. Proper Website

There are lots of free hosting and template sites out there. But the big catch is that
it adds extra words to your website address. So instead of www.thisismywebsite.com
it could become www.geocities.com/003f4/thisismywebsite.html
A website address must be short, memorable and relates to you what you do.
After you hand out your card, the first thing that most people do is visit the website.

3. Template Business Cards

There are lots of templates out there on the internet and in Microsoft Publisher. 
They have a set amount of background, and all you do is punch in your information.
Not only do they look bad, but they don't really convey who you are. Business cards must 
be custom.

4. Too Much Information

Instead of cramming everything on one side of the card, remember there is a backside too.
Having too much info in front of you creates a feeling of anxiety in some people.

5. Typos

Also make sure to test out your phone numbers and emails are correct.

6. Low Resolution

Before sending your file to the printers, ensure that it is not a jpeg, or some similar 
raster based file. And if you do, ensure that it is created at 300 dpi or greater.
A fuzzy card won't do. Everything must be crisp.


As a final note, don't be cheap on business cards. You must be proud when you hand them 
out to people. View proofs and ensure that your cards are being handled by professionals.
You can judge a lot from a business/individual by the appearance of their card. 



Saturday 13 April 2013

Social Media Etiquette 20 Ways to Maintain Respect and Avoid Being Annoying


In my line of work, social media is essential. It is great for finding business, interacting with people and promoting my line of work. Since the dawn of web 2.0 it has changed the way the world interacts with each other. Instant messages and status posts have become the norm. Often times we don’t realise it, but sometimes we are using it all wrong. A post carries more weight than what is spoken verbally. A post can be seen by hundreds, even thousands in a matter of seconds. What we say, stays on the internet. Even when deleted, it is still saved on a server somewhere in the world with a possibility of haunting you in the future. It is imperative to learn how to behave on social media so we don’t make a fool out of ourselves.

This is my list on how to effectively conduct yourself on social media and avoid being really annoying.


1. Never post while under the influence

Drunk ‘you’ and sober ‘you’ are two different people. What makes sense when you are under the influence will seem really childish to others. When you look back when sober, you will feel regret.


2. Practice Moderation

Posting lots in a row everyday is a very quick way to get blocked or unfriended. It takes effort to scroll down past excessive posts. Personally if I see more than 4 or 5 in a row everyday, I sigh and seriously contemplate hiding that person in the future. It is not mandatory to post everyday.


3. Vague Posts

This is posting in hopes someone will ask ‘“Why?” or ‘What is wrong?” This is a horrible tactic used as an excuse to vent your problems which ties into the next point of...


4. Dirty Laundry

Airing dirty laundry online is one of the worst things you can do. Not only are your problems visible to everyone. It lowers your reputation and tarnishes your image in the eyes of others. Problems happen, always take care of it privately.


5. Drugs

Did you know that employers are now looking you up on social media before they hire you. It is an effective screening process that saves them time and filters out bad candidates. Also the privacy rights keep evolving, so whatever you post, could be used against you in the court of law.

6. Excessive Babies

Your pride and joy will annoy the $%^# out of everyone if they see it excessively. There are even add-ons to social media to replace baby pictures with other images. If you want to share baby pictures, you can create lists that only show them to certain groups. For example certain friends and family only. 


7. Too much $%^&# Profanity

Excessive profanity is a sign of being low class and uneducated. If you must swear, use it sparingly at appropriate times.


8. Vanity

Yes you look pretty, but you don’t need to post a million pictures of yourself. Posting too many pictures of yourself in ‘hot’ poses or selfies in the mirror is a sign of insecurity and is a desperate cry for attention. 


9. Excessive dumb posts

It may seem cool to post dumb and quirky posts constantly, but what it is doing is showing others that you may suffer from a low IQ. 


10. Revealing Weaknesses

I know more about a stranger I met on social media for 1 week than I do about my family. Your posts, updates and reading between the lines will reveal your Achilles heel. Beware letting such information public, for it may be used as leverage against you.

11. Bragging

Inciting jealousy by bragging constantly is a great way to start trouble. Not to say that you should keep your proud achievements private, but rather be modest and think about the delivery of it.

12. Flirting

I find flirting publicly to be very amusing. From an outside perspective, I get to see if a person has any ‘game’, and if things go bad, then it becomes laughable. If you must flirt, avoid making it public, instead make a private message instead.

13. So you like something. I get it.

Excessive posts about the same topic will bore people quickly. Others will see you as one dimensional. Switch it up! There are a million different topics out there.

14. Religion

Religion... the ultimate taboo subject. Which religion is right? That is not for me to decide. Trying to convert others with facts and details on social media is a lost cause. One does not simply change faith on a drop of a dime. It takes much contemplation and soul searching.

15. Practise what you preach

Memes on motivational messages are now the rage these days. If you share it, make sure you follow it. Do not be a hypocrite.

16. Slacktivism

This term is the marriage of slack & activism. It is to create a feel-good feeling by doing little to contribute to the cause. Ever see those pictures of an injured child that say “If 1,000,000 people share this, I will get a operation?” That is an example of slacktivism. That picture was probably taken years ago, and no money gets donated by sharing a picture. If you truly want to make a difference, contact a charity.

17. Passive Aggression

If you have a problem with someone, address them directly and privately. By making a negative public post in hopes that the one person you have a problem with reads it, is a very terrible idea.

18. Negative Energy

Did you know that negative energy can be transferred? By projecting negativity onto social media, the reader will absorb some of it. It will manifest itself in the form of bad thoughts, sick feelings or other forms of negativity. The best answer is to cut off the source of negativity. After all who wants to feel bad anyways?

19. Ranting

Save all your rantings for the Craigslist forums. This is also a transfer of negative energy. See #18.

20. So you had a bad day... so what?

Everyone has bad days. It is a part of life. It is how you deal with it that separates the children from the adults. Constantly posting your problems will only create this vision of you as a drama-ridden individual. 

Conclusion:

Social media is here to stay. How you conduct yourself on there is of utmost importance. You can create friendships and dissolve friendships in the span of a few posts. If you have nothing good to say; say nothing at all, for it may cause problems down the road. If this blog has offended you, remember this: I am only saying what others are thinking already. Please think twice before posting.

Saturday 6 April 2013

Special Report! Coming Soon!

First off, I must thank all the visitors that stopped by my revised website on Monday.
www.collinwo.com version 2.0 attracted the record amount of visits.
Thank you all for taking the time to check out the site.

Over the last couple days I have been busy writing.
I never considered myself a writer or wordsmith, but after today that perspective has changed.
I present to you, a sneak peak of my new special report soon to be released to the public.


STOP THE PRESSES! 
Top 10 Printing & Design Mistakes to Beware
Save money, time & the environment.
by Collin Wo

Here are my thoughts on this report.
Over the years working print prepress, I have seen print files of all types.
The beautiful, the horrible, the dog's breakfast and on the rarity, the perfect print file.

It was my job to inspect the files clients bring in and make it look good.
This really challenged my graphics and software troubleshooting abilities over the years.
I developed an eye for print perfection and a sixth sense for potential trouble.

A large portion of my clients were graphic designers. Only a handful were actually good,
the rest had no clue on what they were doing. I spent lots of time arguing and correcting the files from these designers. Sometimes I spent more time fixing files that what the job was actually worth.... which is bad for everyone.

I looked back on those days and thought, "The world must know of the horrors....oh the horrors!"

On this upcoming Monday the 8th, I present this special report for you, the consumer and fellow graphic designers...

STOP THE PRESSES! 
Top 10 Printing & Design Mistakes to Beware
Save money, time & the environment.

Spread the word, it will be available soon!
:)

Collin











Monday 1 April 2013

Web Launch 2.0

After weeks of hard work, I present to you:
www.collinwo.com version 2.0!

Let me tell you more about my thoughts and the behind
the scenes about this update...

In life and especially in business, it is mandatory to keep improving
and evolving. Everything around us is changing at an accelerated pace.
If we don't move with the flow, we will be left behind.
With the arrival of spring, I figured it was a good time to update.

My specialty is print and graphic design. Web is an area
that is very vast, and I admit it is not my strong point. (For now anyways.)
So I have called up my partners in www.octopusandson.com
to take care of the tricky areas, while I took care of the rest.

It took a few weeks to assemble. Also I added many new pieces
to my portfolio. Some are more recent works, while the rest are
ones that I had on my computer but just not displayed to the public.
During this time, my experience with html5 got a huge level up.
In fact I will offer website design in the coming months.

Overall I am quite satisfied with this update. I already
have some ideas for version 2.1 which will be in the works
in a few weeks. Little tweaks to better enhance your browsing experience.

That is about it for this blog.
Please share my page if you like what you see.

Until next blog!

Collin